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Engagement Technologies

we currently live in an always-on digital world where the lights are never dim.consumers expect the brands and companies will predict and also meet their needs in real time, that is why marketers must understand the importance of customer engagement. If you’re a marketer, be informed that engaged customers spend more and are willing to remain loyal so long the brand continues to provide value to them. Nurturing your current customers is just as important as attending to leads, if not more customer retention says a lot about a brand or company, and we can all agree that keeping customers happy is one of the main goals of any business.

“customers are assets to be cared for and nurtured”, she writes.”Beloved companies are alway aware of how their assets are growing or shrinking”.

1.    Digital Asset Management (DAM)

 A DAM system is a centralized repository of assets which saves users time by organizing its contents granularly through robust metadata and taxonomy structures. When assets are stored in a DAM they are organized, tagged, and preserved for later use. The time users would have spent searching or asking team members for what they need can now be used for more creative tasks.

2. Artificial Intelligence (AI)

There are two things that marketers are always deprived off:

  1. Time
  2. Energy
3. Voice Search

Unless you have been living under a rock, you must have heard that voice search has become the standard way of running online searches. From asking Google Maps for directions to running a quick local search, voice search has made it convenient for users to get things done without having to touch a screen. The skyrocketing sales numbers of Amazon Alexa, Google Home, and Apple’s Siri are a testament to the popularity of hands-free voice search methods.

4. Real-Time Support

While chatbots and voice search helps customers find information quicker, there are instances when human intervention is really necessary.  Chatbots use machine learning to mimic a human response for real-time questions that website visitors may have, but the capabilities of a chatbot only go so far. It’s important for businesses to provide both human and bot support to ensure that there are multiple points of contact between consumers and the brand. For instance, a customer who needs to know the claim settlement process of an insurance policy would want to talk to a human agent.

5. Facial Recognition

For a very long time, facial recognition was regarded to be science fiction. Today, it’s used to unlock smartphones, home security systems, and even to try on the best piece of eye wear for one’s face virtually. The scope for facial recognition is so high that the market is estimated to touch $7 billion by 2024.

6. Augmented Reality (AR)

Augmented Reality is such a profound technology that Apple’s CEO Tim Cook considers it to be the future of the iPhone. Augmented Reality forms part of immersive reality technologies that blend both the physical and the digital world. AR works by embedding data snippets on physical objects.

For example, you can point your phone camera at a restaurant and get real-time rich data like its star rating, peak busy times, menu pricing, and so on.

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