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DELIVERING RESULTS THAT INCREASE YOUR BOTTOM-LINE

Delivering Performance Optimization with a reduction in time to load and increased conversion rate and bottom-line.

Client Background

A Mississippi–based brand outdoor lifestyle company selling camouflage and outdoor adventure suits wanted to revamp their digital offerings to their tech savvy customers.

Business Challenge

A complete revamp of existing educational website was requested to improve the site usability with attractive user interface and mobile friendly optimization.

The client wanted a site that would offer a compelling user experience across multiple devices and have a streamlined admission process. They also wanted to enhance the website’s existing design, optimize layout and the User Interface.

The old website had a huge catalogue of sections and sub-sections. The old site had major usability issues and was extremely difficult to use on mobile devices. Being a content driven platform, Client also wanted to generate revenue from Google AdSense as early as possible from the campaign.

Solution

Sykasys team of experienced Drupal consultants conducted an in-depth assessment to study the current outdated education set-up and recommended an full redesign to refresh and restyle the main home page and landing page for each of the individual schools as well as de-cluttering what was now a 5 year old site. This is a large site with 4,000+ pages to test, so it was a large-scale project to ensure consistent navigation and usability.

The latest design is fresh, contemporary and more pictorially driven. The team worked hard to combine the elements of photography and news, keeping both prominent to ensure the visitor was visually inspired yet received the core information they needed easily.

Aside from the website re design, our team worked alongside our SEO team to make sure that the added features also brought in more clicks, more traffic and ultimately more business and recognition for new programs created by the institution.

Business Outcome

Delivering on time was a given with an industry standard quality which was niche, improved user experience, doubling the sales conversions with a reduction in time to load for pages (Reduced from 7 sec to less than 3 sec) with an almost nil bounce rate De-cluttering the sites into one single, easy to view and navigate site had already vastly improved the website's online presence and SEO performance. The site’s content is managed by internal staff at the client side allowing for quick text and image changes.

The new redesign has brought the home page and core information pages up to date with a new attractive, contemporary feel, driven primarily by images. This has had a very positive response from users and once again positioned our client at the forefront of online presence and visibility in the education sector.
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