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Delivered A 40% Increase In New Customer Acquisition

Established in 1991, the Chicago based healthcare company helps its members—both individuals and organizations—achieve optimal performance by providing the practical tools and solutions, education, industry analyses, and strategic guidance needed to address the many challenges that exist within the US healthcare system.

Business Challenge

The site wasn’t user-friendly, was outdated and lacked the relevant and necessary security features. A seamless user experience was missing as the HTML tags were outdated and could not support further integrations. As a long-term patron of our services, they wanted a personalized site that was highly flexible and agile.

Solution

Taking on a consultative approach, Sykasys first understood their in-depth business process and values. A secured payment gateway which helps to prevent fraudulent transactions was incorporated along with a rich set of features and third-party extensions with the help of recent EPiServer commerce version.

Business Outcome

The outcome was a qualitative and time bound delivery of a new and content rich e- Commerce subscription based membership application which attracted 40% new users after launch. A seamless user experience in online membership registration was the core outcome and with the integration of a payment gateway within the same platform, the subscription based membership registration process was made easy.
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