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REDEFINING CUSTOMER EXPERIENCE

The core focus is always on the bottom line and conversion ratio.

Client Background

A Texas-based online magazine with the mission of instilling positive energy through inspiring content, relatable stories and advice on hot topic issues. With a subscriber base downloading the digital publication over 100,000 times each month, they are one of the foremost online resources for positive psychology-related news and opinions.

Business Challenge

As part of the overall brand communication strategy and to meet the expectations of the savvy domestic and international travelers in the county, the client wanted to revamp their website to meet the following needs:

Trip Planning
Facilitate travelers to plan their trips by identifying the routes and realtime info by integrating the app with the google maps and provide a real time info for the travellers commuting locally in Bus and Trains.

Content Updates
Streamline operational procedure to approve and publish information by the administrative staff.

Social Media Engagement
Elicit and promote social media participation and increase inbound traffic & user engagement.

Solution

An overall business assessment was done, and a backup repository was created to ensure no content is lost during the transition. An analysis of the additional features/integrations which can be added to the e-commerce platform to enrich the user digital experience was done and a unique shopping cart was created that adhered to PCI compliance. A community portal was set up with the Magento platform. An Integration with FedEx, loyalty points management, a “save credit card” feature, email notifications and more were designed to create a better user experience.

Business Outcome

Sykasys successfully engaged the digital unified medium making it accessible for millions of digital readers and redefined their customer experience. The site witnessed more return customers and saw an increase in their conversion rates. The new website was more seamless, flexible, and security was uncompromised providing a convenient one-click shopping experience.
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Creative design

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EPiServer Development

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E-commerce development

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digital strategy

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maintenance and support