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PWA

A progressive web app(PWA) is a website that looks and behaves as if it is a mobile app. PWA’s are built to take advantage of native mobile device features, without requiring the end user to visit an app store, make a purchase. This is posted on December 06

MarTech

Marketing is a function that relies increasingly on technology and as more technology tools emerged to meet the needs of modern marketing, these Marketing Technology tools have collectively become known as MarTech. This is posted on November 11

Difference between chat bots

A bot is a software program that operates on the internet. A chat bot is an Artificial intelligence(AI) software that can simulate a conversation (or a chat). A robot is an autonomous machine capable of sensing its environment, carrying out computations to make decisions,and performing actions in the real world. This is posted on October 10

Engagement Technologies

we currently live in an always-on digital world where the lights are never dim. Consumers expect the brands and companies will predict and also meet their needs in real time.that is why marketers must understand the importance of customer engagement. This is posted on August 08.